Privacy Policy

Effective Date: May 1, 2025

Sanford Discount Appliances ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our website, booking system, and SMS/email communications.

1. Information We Collect

• Personal Information: Name, phone number, and email address when you fill out a calendar booking form, request a call, or make a purchase.
• Automatically Collected Information: We may collect technical data, such as cookies, IP addresses, and site usage analytics, through our website for operational purposes.

When submitting your phone number or email address via any form on our website, you consent to receive communications from Sanford Discount Appliances, including automated SMS messages and emails related to appointments, service updates, and promotional content. Message frequency may vary. Message and data rates may apply. You may reply STOP to unsubscribe or HELP for assistance.

1A. Use of Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support essential functions such as appointment booking and marketing. A cookie is a small data file stored on your device that allows us to recognize your browser and gather certain information automatically.

We use cookies to:

• Remember your preferences and settings
• Analyze website traffic and visitor behavior
• Enable scheduling or booking features
• Serve relevant advertisements via platforms like Google and Facebook

You can manage your cookie preferences by adjusting your browser settings to accept or reject cookies. Please note that disabling cookies may impact the functionality of certain parts of our website.

2. How We Use Your Information

We use the information collected for the following business purposes:

• To schedule and confirm calendar bookings
• To respond to customer inquiries
• To coordinate delivery and repair services
• To send automated SMS and email reminders related to scheduled appointments
• To send promotional marketing communications, including sales notices (with opt-out options)
• To comply with legal, regulatory, and security obligations

3. SMS & Email Communications

By providing your phone number and submitting a form on our website, you consent to receive automated SMS communications from Sanford Discount Appliances for appointment reminders, service updates, and occasional promotional messages. Message frequency may vary. Message and data rates may apply.

• You may opt out of SMS communications at any time by replying STOP
• Reply HELP for assistance
• Carriers are not liable for delayed or undelivered messages

Email communications will include an unsubscribe link in each message.

4. Data Sharing & Third-Party Services

We do not sell, rent, or share your personal information with third parties, except in the following cases:

• To facilitate communications, appointment scheduling, delivery, or repair services
• To support marketing, analytics, or customer service operations via authorized service providers
• To comply with applicable laws, regulations, legal processes, or government requests

5. Data Retention & Consumer Rights

We retain customer data only as long as necessary for business operations, legal compliance, and customer service.

North Carolina residents may request details on personal data collected, request corrections, or request deletion by emailing [email protected]. Requests will be processed within 30 days as required by North Carolina law.

6. Data Security & Breach Notification

We implement commercially reasonable security measures to protect your personal information. While we take appropriate steps to safeguard your data, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

If we experience a data breach that exposes personal information, we will notify affected individuals as required by N.C. Gen. Stat. § 75-65.

7. Children's Privacy

Our services are intended for adults and are not directed at children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will delete it promptly.

8. Your Rights & Choices

• Opt-Out: You may opt out of SMS marketing by replying STOP or unsubscribe from emails via the provided link.
• Data Access & Deletion: You may request access to, correction of, or deletion of your personal data by contacting us.
• Non-Discrimination: We will not deny services or provide a different level of service if you choose to exercise your privacy rights.

9. Legal Compliance & Dispute Resolution

We comply with North Carolina consumer protection laws and do not engage in unfair or deceptive trade practices under N.C. Gen. Stat. § 75-1.1. We may retain and disclose your information if required to comply with legal or regulatory obligations. Any disputes related to this Privacy Policy shall be governed by the laws of North Carolina, and you agree to resolve disputes through binding arbitration or mediation as required by law.

10. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website with an updated Effective Date.

11. Contact Information

If you have any questions about this Privacy Policy, please contact us at:

• Email: [email protected]
• Address: 1512 Westover Drive, Sanford, NC
• Phone: 984-306-2880